Deadline: June 30, 2022 National Brand Lead

The Pharmacosmos UK Marketing Team are looking for a passionate, innovative, and vibrant Brand Lead.

Our Marketing Team


Working across multiple therapeutic areas the new Brand Lead will play a pivotal role in helping to take the UK and Ireland affiliate to the next level, increasing market share and growth outcomes. We support and champion a drive for excellence; think big, start small, learn and adapt to scale up faster and better to own the space. The team guide a talented mix of cross functional employees across our business ensuring our brands continue to reach the many thousands of people burdened with iron deficiency and anaemia.

Brand Lead Role Overview


You will be joining an evolving marketing team. With the support of our Head of Marketing & Customer Engagement, you will lead and own a variety of initiatives spanning omni-channel, market access, strategy, and core marketing activities. By developing close and collaborative relations with advocates and opinion leaders, you will own the brand eco-system, anticipating and mitigating challenges whilst ensuring the teams are fully mobilised to take advantage of marketplace opportunities.

What You Will Do


Pharma marketing is changing. We want you to be part of that journey with us, ensuring our promotion and engagement is ‘outside in’ focused; you will be integral to taking insights from our customers and stakeholders, forming solutions with them, to help ease the burden across the complex systems that manage iron deficient patients. You will be able to think beyond the traditional marketing mix, ensuring our customers are at the centre of every decision we make. 

  • Develop dynamic strategic plans and a suite of promotional and engagement activities using customer insight driven analysis to deliver sales targets and brand ambition
  • Engage and activate key external customers (HCPs, payors, entire accounts, etc) through partnership working
  • Lead our cross functional Brand Team to ensure our activities are aligned to the need, make the most of the resources available to us and help reduce the burden for people suffering with ID/IDA
  • Develop, deliver, and evaluate multi-channel promotional plans, and the development of dynamic content and customer engagement that will activate customers across channels, tracking effectiveness through defined KPIs
  • Monitor sales performance, KPIs, investments and market trends to take action as required to meet sales objectives and support our overall ‘insight driven’ vision
  • Work closely with Regional Business Directors to align regional commercial team activity and engagement, proactively sharing best practise
  • Manage our key agency teams to ensure delivery of creative excellence across the business in line with budgeted operating expenses
  • Input into co-creation for HQ brand plans and tactical planning
  • Ensure the highest of standards of quality and compliance are maintained according to the latest ABPI Code of Practice/IPHA/HPRA/EFPIA and Pharmacosmos SOPs

What We Expect of You


  • Proven marketing experience within the pharmaceutical or FMCG sector
  • Experience testing new channels and optimising content to drive better results and engagement
  • Demonstrated leadership skills, and the ability to thrive in a cross-functional environment
  • Proven success in planning and execution, building and targeting customer segments, product positioning, and multi-channel marketing
  • Able to work in a nimble and ambiguous environment with multiple priorities
  • Analytical skills to assess the impact of marketing activities
  • Hands-on approach to solving problems
  • Fluent in regulatory frameworks and code of practice (ABPI /IPHA/EFPIA/MHRA)

What You Can Expect of Us


  • The chance to shine
  • Opportunities to learn and develop across our organisation
  • Diverse and inclusive culture of family, where colleagues are empowered to bring ideas to the table, take risks, and act and learn
  • A flexible approach to work/life integration
  • A competitive salary and comprehensive benefits package including bonus scheme

Flexibility


All roles at Pharmacosmos can and will reasonably evolve their duties and responsibilities over time, reasonable flexibility is therefore a key part of any job at Pharmacosmos. Significant variations in duties and responsibilities should be discussed between the post-holder and manager as they occur.

Innovation


Even if not specifically stated in the job description, all employees are encouraged to improve and innovate their own roles as well as to highlight improvements and innovations that may be made elsewhere. Agree with your manager how such innovations may be raised or implemented.

Location and Travel


  • Head office role based in Reading but with willingness to travel for customer facing activities
  • Expectation of 2-3 days per week on average, collaborating in our fantastic office space
  • Able to travel to domestic and international scientific and internal company meetings

About Pharmacosmos


Headquartered in Denmark, Pharmacosmos is a family-owned, international healthcare company with more than 50 years of innovation and leadership in iron- and carbohydrate-based treatments and solutions for human and animal use.

A research-based company, its ongoing R&D programme focuses on improving the lives of patients with iron deficiency with or without anaemia. More than 1 billion people live with iron deficiency anaemia and it is the leading cause of death for an estimated 180,000 people every year. This makes it one of the largest global health challenges of our time.

Pharmacosmos has subsidiaries in US, China, UK, Ireland, Germany, Sweden and Norway and its products are marketed in more than 80 countries across the world. Its manufacturing facilities are approved, among others, by the Danish Medicines Agency and the US FDA.

Thank

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Pharmacosmos

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